About Us

Kirsten Ott, Founder

Kirsten OttKirsten Ott has over 25 years of experience in marketing, market research, product development, and communications. She founded Ott Consulting in 1996 with an initial focus on strategic use of the Internet. Since then, her consultancy has helped clients of all sizes with their marketing challenges. Kirsten is also a professional writer. She authored two early Jupiter Research studies on the Internet phenomenon, and has done extensive copywriting for Ott Consulting clients.

Prior to founding Ott Consulting, Kirsten was Vice President of Global Product Development for MasterCard International, and also held marketing positions at Chemical Bank/J.P. Morgan Chase and Claritas. She received an M.B.A. from Columbia University and a B.A. magna cum laude from Barnard College. Kirsten is also a classical singer and pianist, and she speaks Danish.

Partners and Associates

joann_baney2Joann Baney coaches senior executives and conducts customized communication training programs to corporations, small businesses, and not-for-profit organizations. Joann has taught in Columbia University’s Executive MBA and MPA programs. She is on the faculty of the NYPD’s Police Management Institute and is faculty director of the FDNY Officers Management Institute. She is also an adjunct professor of management communications at Dartmouth’s Tuck School and at NYU’s Stern School. Joann has a BA with Dean’s Honors from the University of Chicago and an MBA from Columbia. She recently published Guide to Interpersonal Communication through Prentice Hall. In addition to consulting and teaching, Joann has performed as a singer and actress in numerous off-Broadway productions.

Janet Rassweiler is a consultant to arts, culture, and community organizations. She creates audience development strategies, designs educational programs, and forges partnerships between cultural institutions, businesses, and community organizations. Janet is a graduate of the Getty Foundation’s Museum Leadership Institute. She holds an M.S. combined degree in Museum Education and Special Education from Bank Street College of Education and a B.A. from Smith College.

laura_siner2Laura Siner has over 20 years of strategic marketing consulting experience in the health care, pharmaceutical, financial services, and media/entertainment sectors, specializing in market analysis and customer research. Laura has an MBA from Columbia University with concentrations in Marketing and Management and a BA cum laude from Yale University.



Please contact Ott Consulting for details about our strategic partners and associates.